Acquisition Opportunity

Hilco Streambank (“Hilco”) is seeking offers to acquire the intellectual property and stock of The Modern Nursery Limited (In Liquidation) ("The Modern Nursery" or the "Company") on behalf of the Liquidator of the Company, Brian Baker of Moore Kingston Smith & Partners LLP.

Background

Launched in 2015, The Modern Nursery is a thoughtfully-designed online store inspiring parents to create modern, contemporary fun spaces for their children to nest and play. With a fresh interior design-led focus, The Modern Nursery offered stylish and sustainable Scandi-inspired nursery and playroom furniture, décor and toys, including a range of own-brand products.

The Company sought to distinguish itself from its competitors with a vision for nurseries and playrooms that are stylish and contemporary whilst still being great fun spaces for children to develop and thrive, rather than spaces filled with cheap and garish plastic throwaway items dominated by the ethos "pink for a girl, blue for a boy."

The Company quickly established itself as one of the leading luxury furniture brands for babies and children, with customers flocking to the Company for beautiful nurseries, unmatched service and expert advice. The Company stocked stunning designs from leading brands like Oliver Furniture, Cam Cam Copenhagen, Sebra and Liewood and boasted its own exclusive products, expertly hand-crafted with the finest materials.

Before Liquidation, the Company had developed a robust digital marketing strategy that solidified its position as a leading lifestyle brand, with a loyal client base in and around the UK, a popular and attractive e-commerce website and an enviable social media presence, with c. 400k followers across its various platforms.

This opportunity offers a prospective buyer the unique opportunity to acquire a well-known and carefully cultivated brand with an enviable online presence, a sizeable database of loyal former customers and related intellectual property assets to reignite the business or bolt on to a current business and capitalise on market demand for stylish, aesthetically pleasing children's homeware and lifestyle products.

Sale Process

Offers are due Friday 24 March 2023 at 4pm GMT.

All expressions of interest and bids are to be directed to Hilco in writing. A Bid Submission Form is available on request. Please contact Hilco to gain access to a virtual data room for further information on signing a confidentiality agreement.

Key Terms & Conditions

The Liquidator acts as an agent of the Company and without personal liability.

The bidder acknowledges that Hilco acts as an agent for the Liquidator who offers for sale only what right, title and interest (if any) the Company possesses in the assets. Such sale will be without any warranties, expressed or implied. The information provided has not been verified by Hilco or the Liquidator and bidders are deemed to have carried out their own due diligence.

A 10% Buyer’s Premium is applicable. VAT, if applicable, at 20% will be added to the price. A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. Legal completion to occur within 5 business days of bid acceptance. Hilco's full Terms and Conditions apply.