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Hilco Streambank is delighted to offer for sale a portfolio of fashion, fragrance and cosmetic themed brands and trade marks on behalf of our client, who specialises in connecting brands and retailers through license partnerships.

Hilco Streambank is appointed to offer for sale a portfolio of fashion, fitness and cosmetic themed brands and trade marks on behalf of our client, delivering the engaging brand names to market.

Developed in-house over several years, many of the brands have traded via license with some of the UK and Europe's largest retailers. Versatile, the brand names available offer the prospective buyer a myriad of opportunities for growth or expansion across endless product categories, from clothing and perfume to health and wellness. These statement brands can complement a buyer's vision, bring ideas to life, drive a brand forward and encourage brand loyalty and repeat custom. These strong brand names have countless applications across a variety of industries.

Natural Hero

The brand has endless applications, from outdoor apparel and footwear to sports equipment, personal care, cosmetics and cleaning products. According to a report by the Business of Fashion, activewear is selling out more frequently than before the pandemic hit. Sweatpants, yoga leggings and sports crop tops are found to be the hero products of the pandemic¹, offering a potential buyer the perfect opportunity to capitalise on the growing popularity of versatile sportswear and outdoor products as well as favourable long-term demographic and social trends.

The Beach Club

The prospective buyer will be well-placed to exploit the excitement sure to be unleashed once the pandemic is over, as consumers return to long-haul destinations and large social gatherings such as weddings, festivals and cultural events.

Miss Attitude / Scarlett London

In the clothing category, our client has had license deals with large UK fashion distributor Primark. McKinsey reports that beauty demand overall remains strong as consumers turn to "self-care" categories of skincare, haircare and personal care - all of which face less disruption from new Covid-19 routines and lend themselves well to digital discovery and purchase.² The Miss Attitude, and the strikingly similar Scarlett London, brand opportunities offers buyers the chance to profit from the reshaped market that will emerge from the crisis.

Stratus

The market value for denim was $90 billion (£65.3 million) in 2019 and is expected to increase to $105 billion (£76.2 billion) by 2023.³ The digital opportunity in e-commerce is the most cited opportunity by far⁴, and opportunistic acquirers will strengthen their positions in the booming denim and direct-to-consumer markets.

Rich Hippie / Tortured Genius

With immense spending power, learning to engage with millennials offers buyers great investment opportunities. Rich Hippie can be the next big socially responsible apparel brand, empowering their customers to do good. Ecosphere reports that 87% of millennials would be more loyal to a company that helps them contribute to social and environmental issues⁵, and a buyer of the Rich Hippie brand is perfectly poised to take advantage of this trend. Driven by artistic vision, the Tortured Genius is a similarly Instagram-worthy brand opportunity. As the group is poised to get richer⁶, capturing millennials is the key to success, and the hip brands on offer will aid a potential buyer in benefitting from this trend.

2020 has been a year of colossal change. The rise of casualwear that was already in motion before the pandemic and has accelerated throughout 2020 is likely to emerge as a dominant force across many fashion categories in 2021⁷, allowing shrewd investors to seize upon this trend in carrying the available brands to market. McKinsey reports that the beauty sector has been relatively insulated from the impact of Covid-19, as consumers continue to look to it as a “pick me up” during a difficult period.⁸ Many companies have seized the opportunity to reshape and recalibrate their business models during the crisis, with most having shifted towards digital-first or digital-only platforms⁹, priming a potential buyer to tap into the lucrative e-commerce market with these engaging and Instagram-ready brands.

Trade Marks

Sales Process

Please contact Hilco Streambank for more information regarding the sale process. All expressions of interest and offers should be directed to Hilco Streambank in writing. A bid submission form is available here.

Key Terms & Conditions

The bidder acknowledges that Hilco acts as an agent for the client who offers for sale only what right, title and interest the client possesses in the assets. The information provided has not been verified by Hilco and bidders are deemed to have carried out their own due diligence.

VAT at 20% will be added to the price if applicable. A non-refundable deposit of 20% will be payable by the buyer within 48 hours of bid acceptance. Legal completion to occur within 5 business days of bid acceptance. Hilco Streambank's full Terms and Conditions apply. 

References

¹Source: Business of Fashion, How to Win the Pandemic's Activewear Boom (Business of Fashion, 2020).

²Source: McKinsey & Company, Special Report: The State of Fashion 2021 (Business of Fashion & McKinsey) p103.

³Source: Statista, Global Denim Market - Statistics & Facts (Stastita, 2020).

⁴Source: McKinsey & Company, Special Report: The State of Fashion 2021 (Business of Fashion & McKinsey, 2020) p15.

⁵Source: Ecosphere, The Millennial Consumer: A Driving Force For Corporate Sustainability (Ecosphere, 2018)

⁶Source: Investopedia, The Important of Millennial Consumers (Investopedia, 2020)

⁷Source: McKinsey & Company, Special Report: The State of Fashion 2021 (Business of Fashion & McKinsey, 2020), p27.

⁸Source: McKinsey & Company, Special Report: The State of Fashion 2021 (Business of Fashion & McKinsey, 2020), p108.

⁹Source: McKinsey & Company, Special Report: The State of Fashion 2021 (Business of Fashion & McKinsey, 2020), p115.